franchise new zealand
NOW AVAILABLE AS E-MAG

If you’re one of the growing number of people who carry an iPad or similar device wherever you go, we’ve got some good news for you – you can now read the whole of Franchise New Zealand magazine online. In fact, it’s better than that – you can download the latest issue and read it even when you’re not online.

The new service can be accessed by PC and Mac users as well as iPad and other tablet owners thanks to a new partnership between Franchise New Zealand and Zinio, the largest online news-stand in the world. ‘Zinio offers over 50,000 digital magazines and books from GQ and Time to National Geographic and Vogue,’ says Sally Knight, publication manager for Franchise New Zealand. ‘Users can download a simple app that enables them to view an exact replica of these publications with high-quality graphics and easily read the same information they get in the printed version you are holding in your hands right now.’

The Zinio app makes reading Franchise New Zealand magazine even easier, says Sally. ‘We tested an alternative application earlier this year but this is the best. The operating speed and page loading are very good and very fluid. You can zoom in on any page with a simple double click to get the size of text you want; you can view single or multiple pages at a glance, and clicking on any of the headlines on the contents page will take you straight to that page. You can also search the entire magazine for mentions of any particular business or topic, and all of the email and website addresses in the editorial, adverts and the directory are all “live” so that you can click on them and instantly get more information.’

Another Way To Read What You Need

Franchise New Zealand is the first English-language franchise magazine to be featured on the Zinio news-stand. ‘It’s the latest in a long line of firsts for us,’ says publisher Simon Lord. ‘In 1992 we created the first franchise magazine for New Zealanders, in 1997 we launched the first New Zealand-specific franchise website at www.franchise.co.nz, and since 2001 have published a newsletter (now in monthly email format) to help readers stay abreast of the latest news and opportunities.

‘Now we have added an e-mag app for those people who choose to do their reading on-screen. We don’t expect this to take over from the printed magazine, which as readers will know gets absolutely everywhere, or from the website, which with over 600 articles carries a huge amount of incredibly valuable information for anyone wishing to find out more about franchising in New Zealand. Because franchising covers such a variety of industries and levels, iPad users are currently only a small part of our overall readership, but the partnership with Zinio does mean that the magazine is readily available in yet another format so people can access it in whatever way they choose.’

Available World-Wide

Another advantage of the e-mag is that it enables overseas users to subscribe and get the same information available to local readers. ‘You can download a single issue for $5 or subscribe for a year for $16,’ explains Sally. ‘That’s a big benefit for readers in the UK, South Africa or wherever who are planning to move to New Zealand and want to identify good business opportunities at an early stage. A small but important number of the 10,000-plus visitors to our website every month come from overseas and with the e-mag they can get each issue the moment it’s released and browse through the opportunities the same way that print readers can.’

And the new e-mag is another way for advertisers to reach prospective franchisees, too. ‘All the adverts and advertorials in each issue are linked and live without our advertiser having to do a single thing,’ Sally explains. ‘There is no additional charge for this service – we’re just proud to be at the forefront of franchise media yet again and proud of helping our clients make their advertising budgets achieve more than ever.

‘The summer is a time of year when Kiwis traditionally get away from work and relax on the beach or at the bach and think about their lives. Well, now they can download Franchise New Zealand on to their laptops, netbooks or tablets along with their digital books. And if you’re reading this right now via Zinio in the northern hemisphere winter, maybe it’s time for a change of scenery. The sun is hot and the water’s lovely!’

Find the Franchise New Zealand e-mag here.