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HAVE KIWIS GOT THE APPETITE FOR TACO BELL?

by Simon Lord,
last updated 11/11/2011

June 2011 -Restaurant Brands has announced that it is evaluating the Taco Bell chain to add to its KFC, Starbucks and Pizza Hut operations in New Zealand

Taco Bell LogoTaco Bell serves Mexican-style fast foods, including tacos, burritos, quesadillas, nachos and other speciality items and has around 5,800 restaurants in the US.

Restaurant Brands has owned the New Zealand rights to the Taco Bell brand for some years. It announced in 2001 that it was planning to launch the chain in New Zealand although it would be ‘some time’ before the time was right. At that time, Restaurant Brands was still digesting its acquisition of Eagle Boys, which was later felt to be an expensive purchase. Rather than ridding itself of a competitor for Pizza Hut, it spawned a new one in Hell Pizza.

Mexican food has never been part of the mainstream fast food menu in New Zealand, with previous efforts at establishing chains, such as Taco Pronto, failing to launch.  Taco Bell has found it difficult to gain traction in any market outside North America, with failed attempts in markets as diverse as China, Poland, Singapore, the UK and even Mexico itself. Taco Bell opened in Australia in 1997 with a stand-alone store and a few store-within-a-store concepts in KFC branches, but by 2005 they had all gone.

Taco Bell is a subsidiary of the US company Yum Brands Inc. which also operates or licenses KFC, Pizza Hut, Long John Silver's and A&W Restaurants.

Even if Taco Bell comes to New Zealand, it will not necessarily offer opportunities to would-be franchisees. Restaurant Brands tends to own all its own outlets rather than franchising them, although it has recently franchised seven existing Pizza Hut outlets. In the 12 months to 23rd May 2011, Restaurant Brands reported reduced sales in its Starbucks and Pizza Hut stores, while recording increases in KFC. Sales were affected by store closures in Christchurch.

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6
comments
Cheryl @ November 1st, 2013, 09:51 AM

PLEASE BRING TACO BELL TO NZ NOW! WE HAVE HAVE NOT DECENT TACO JOINTS IN AUCKLAND AND THE ONES THAT DO EXIST CHARGE WAY TOO MUCH FOR ONE LITTLE TACO/BURRITO AND IM STILL HUNGRY!! I MISS TACO BELL AND THEIR QUICK CHEAP TACOS THAT ARE SO AFFORDABLE! I COULD ORDER 10 TACOS FOR THE PRICE OF ONE HERE!!

Reply
 

Tia @ August 23rd, 2013, 03:34 AM

YES! PLEEEEEAAAASSEEE BRING IT TO NEW ZEALAND. I COULD HAVE CRIED WHEN THEY CLOSED IT IN AUSTRALIA. We have mexican and NZers are loving it, BUT it's all expensive. I need a fast food taco joint! :D Carls Jr is doing well. Taco bell should be fire! :D

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Simon Lord @ August 23rd, 2013, 08:24 AM

Have you tried Mexicali Fresh yet? Look for their listing in our Directory.

Missy @ July 4th, 2012, 01:55 PM

Why is it taking so long to make this decision? Its been talked about for alot longer than a couple of years. My partner is from the states and he would do ANYTHING (his words not mine) just to have Taco Bell again. Get a move on!!!!!!!

Reply
 

Kyle Denning @ April 10th, 2012, 04:13 PM

YES Please, Bring Taco Bell to NZ.
I love mexican food. My MRS is from the States and she says its to die for :)

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