| Are you intending to buy your own business? |
86% of all respondents said YES |
| What level of investment are you planning to make? |
| $0 - $25,000 |
18% |
| $25,000 - $50,000 |
25% |
| $50,000 - $75,000 |
15% |
| $75,000 -$100,000 |
9% |
| $100,000 - $200,000 |
21% |
| Over $200,000 |
13% |
|
| How would you rate the information provided by Franchise New Zealand? |
| Poor |
0% |
| Adequate |
9% |
| Good |
46% |
| Excellent |
46% |
|
| How many people read your copy of Franchise New Zealand magazine? |
An average of 3.69 readers per copy |
| How long do you keep each copy of the magazine? |
| A week |
0% |
| Several weeks |
18% |
| Several months |
42% |
| Permanently |
40% |
|
| Have you referred to the Directory of Franchising in the magazine? |
|
| Percentage of magazine readers who have also visited Franchise New Zealand online at www.franchise.co.nz |
49% |
| Is it easy to find what you are looking for on the website? |
|
| Have you referred to the Directory of Franchising on the website |
|
| Percentage of website visitors who will visit site again |
96% |
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