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Cookie Time - Making Dough
by Cookie Time, last updated on 23rd July 2009
Cookie Time delivers on fun, excitement and new ideas
Cookie Time is one of New Zealand’s best-known brands. Walk into almost any dairy, service station or other convenience outlet in the country and you’ll find a whole range of irresistible snacks under the Cookie Time brand. What many people don’t realise is that they get there thanks to a dedicated and energetic network of 43 franchised distributors from Bluff to Kaitaia.
‘Energetic is the word,’ laughs Chris Rhoades, the company’s franchise manager. ‘We’re a family business and we like to work hard and play hard. Recently we took the whole network to Fiji for a conference. Cookie Time is a very creative company and the communication between franchisees plays a big part in that.’
Two recent innovations from Cookie Time prove that: One Square Meal and Smart Cookie. ‘One Square Meal is the most nutritionally-balanced food in the world,’ says Chris. ‘Starting with the recommended intakes specified by nutrition experts at Food Standards Australia New Zealand, we divided the daily figures by three to give a ‘per meal’ intake then spent two years designing One Square Meal to match. This nutritional innovation was recently recognised at the Massey Food Awards where One Square Meal won three prestigious awards.’
Meanwhile, Smart Cookie has been developed in response to the growing demand for healthier treats for lunchboxes. Bearing the Heart Foundation tick of approval, Smart Cookie also has a low GI rating and contains Omega 3 from cholesterol-free vegetable oil, ‘great tasting brain food!’ says Chris. ‘As a result, it’s endorsed by the New Zealand Parent Teacher Association as a smart lunchtime treat.’
This sort of innovative thinking is reflected in every aspect of the Cookie Time operation, from product presentation and franchisee support through to marketing and PR. ‘The brand is a fun and vibrant one and those are the traits we like in franchisees, too,’ Chris emphasises. ‘Finding new outlets, gaining shelf space, building awareness, maximising sales and maintaining goodwill for the brand takes a special type of person. Our franchisees have a positive attitude and love interacting with people. At the same time they need to be professional and able to manage their own business. A sales background is helpful and a “can-do” attitude is essential.’
It says much for Cookie Time that the average length of time a franchisee stays with the company is over five years. ‘That’s unusually long in this industry, and reflects our culture,’ says Chris. ‘If you’d like to be a part of the Cookie Time family, register now and we’ll contact you as opportunities come up. I promise you’ll never be bored again!’
This advertorial is taken from Franchise New Zealand magazine volume 15 issue 4
Contact details for Cookie Time
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