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Lenard's - Franchise Opportunity
| Industry | Food and Beverage | Number in NZ | New | |
|---|---|---|---|---|
| Capital Req'd | P.O.A. | Number Worldwide | 200+ | |
| FANZ Member | No |
Contact Details |
|
| Phone | 0061 7... |
|---|---|
| Fax | 0061 7... |
| Mobile | 0061 4... |
| Contact | Bruce Myers |
| View all contact details | |
Description
Lenard’s has been Australia’s favourite chicken retailer since 1987. There are approximately 200 Lenard’s stores, employing more than 2,000 staff across the country.
Notes
Lenard’s is looking for a development partner with experience in the New Zealand retail market and food manufacturing industry.
The Opportunity
Benefit from the brand, products and support of Lenard’s: Australia’s favourite chicken retailer since 1987.
Lenard’s offers ready-to-cook chicken meals through 200 franchises Australia-wide, with more stores currently being established in Singapore.
There are several unique advantages to investing in the Lenard’s system:
1. The market loves Lenard’s products: pre-prepared fresh every day, Lenard’s huge range of inspired chicken meals continue to be staple to the success of its franchise owners. Some franchise owners boast customers who travel up to an hour just to purchase them.
2. Our system has been proven for over 20 years: Lenard’s unique business model has given it a long history of franchising and retailing success. With a world-class support team and training department dedicated to every franchise owner’s growth, Lenard’s stores continue to enjoy positive development year after year.
3. We’re one of a kind: an iconic chicken retailer, Lenard’s offers over 150 different products made from quality ingredients. With 98% brand recognition* in the Australian Market, Lenard’s serves over 8 million customers each year.
4. Serving a growing staple market: With rising demands in poultry worldwide and a growing consumer demand for fresh food and time saving meal solutions, Lenard’s core business is built on serving a healthy and growing market.
Lenard’s central support office provides ongoing training and development programmes and franchise support practices that continue to significantly boost the success rates of its franchisees and other stakeholders.
We look forward to investing our world-class support system with a new partner who is willing to represent (or collaborate with) our brand in the New Zealand market.
*Within areas containing a Lenard’s store according to research conducted by Mealpulse freshlogic in January 2009.
Skills & Training
As an established brand with proven organisational systems in place, Lenard’s will provide ongoing training and support to help investors grow their businesses while achieving significant returns.
Training covers several aspects of the business, with a dedicated department focusing four crucial elements of growth: Building Growth Profit Foundations, Maximising Existing Customers, Growing Customer Traffic and Production Processes & Efficiences.
All franchise owners can also benefit from Lenard’s central support office’s marketing department, which helps the growth of the brand’s customers and sales at a macro level, but also has a specialist team that focuses on the local marketing opportunities for each store.
Areas Available
Following a meeting with a suitable partner (or partners) for expansion into New Zealand, Lenard’s will then investigate the feasibility of any recommended or proposed regional growth strategies.
Franchisee Comments
“Before my wife and I bought a Lenard’s store, we’d worked in quite a few. From then, we knew that the [Lenard’s] system worked and that it was viable.” – Ryan Crockett, Sunnybank Hills franchise owner.
“Lenard's has excellent training for franchise owners before you go into your store and ongoing training and support afterwards.” – Shelley Wakefield, Lenard’s Robina
“When I went into this, I wanted to have a lifestyle. I didn't want to be part of a franchise that I felt I lost ownership over my own business. I felt that in this system, there's a great balance." – Shane Tattersall, Lenard’s Burleigh Heads
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