Pets In The City - Franchise Opportunity

Your chance to be part of a unique franchise opportunity – Pets In The City luxury boarding hotel and day spa for pets. 

It offers luxury boarding facilities for cats and dogs as well as doggie day care and other related products and services.

Established in 2008 by Rob and Carole Ellis, Pets In The City takes pet boarding to an exciting new level with convenient locations, quality equipment and high standards of care.

Carole and Rob have more than 35 years’ experience with dogs having owned, bred and shown their champion Old English Sheepdogs in the UK and New Zealand. They are both current members and have held senior positions within the New Zealand Kennel Club. Rob also sits on the AsureQuality (MAF) panel which is advising on the new Code of Practice for the Boarding Kennel and Cattery Industry in New Zealand.

Started in kennels

Traditionally, New Zealand animal boarding facilities have been family-run operations located in rural areas many miles from where customers and their pets live. Rob and Carole owned and ran such a traditional kennel and cattery, selling it after six years of successful operation. 

Their experience highlighted some of the problems that kennel owners and their customers face when using traditional boarding facilities – customer travel times, inclement weather, noise issues and maintenance of a large property.

Standing in pouring rain one day, Rob and Carole thought to themselves, 'There has to be a better way to do this!' Research and a trip to the United States followed, with the discovery of a massive industry providing indoor pet boarding services and day care for dogs. They saw the potential and decided to offer this revolutionary concept to the New Zealand public. 

Now in Hotels 

Pets in The City Hotel and day spa takes pet boarding to a truly exciting new level.

• Fabulous climate-controlled indoor apartments or suites for dogs and condos for cats with state of the art USA-style equipment.
• Pets sleep on luxury beds, watch TV, and play in the parks; with business walks and expert grooming also on offer.

Seven day-a-week facilities set in convenient city locations, where pets are cared for by highly trained staff who are passionate about animals. 

Pets In The City provides the ultimate in quality care for their guests and convenience for their customers.   

The Opportunity 

Pets In The City has grown to become a well respected facility, setting the benchmark for innovative systems and quality service. It has enjoyed increasing brand recognition and strong growth throughout the global financial crisis. 

Pets In The City franchises are now to be offered in locations around New Zealand. These will provide prospective franchisees with the opportunity to be part of a new concept in the pet care industry in New Zealand. 

As a Pets In The City franchisee you will be licensed to use our systems and brand; and access our intellectual property. We will work with you to set up a fully designed and equipped facility. We will provide you with the business systems, training, marketing strategies and manuals to enable successful establishment and development of your own profitable business enterprise. 

Investment required

Investment costs will vary according to size of hotel and its location. You should budget for upwards of $500,000 as an initial investment to cover premises and fit-out, USA-style boarding equipment, vehicle, working capital, training and initial franchise fees. Once trading commences you pay a monthly franchise fee and a marketing contribution levy based on a percentage of sales. 

What returns can I expect?

Like all businesses your financial return will reflect the effort you put into your business.

If we feel you have what it takes to make a successful franchisee we will, at a later stage, share financial information with you based on our experience of running a successful Pets In The City business. We make no guarantees that you will achieve similar results, but the information will help you prepare your own projections. 

The returns on investment achieved by the current operation in Mount Wellington indicate considerable potential income for suitable highly motivated and capable owners.