KiwiYo takes award in Deloitte Fast 50
posted on 14th November 2013
Frozen Yoghurt franchise KiwiYo has won the National Rising Star award in this year's Deloitte Fast 50 list. The self-styled 'bar for people who aren't allowed to drink' currently has seven outlets in Auckland and the Bay of Plenty, and is planning overseas expansion and an eventual stock exchange listing (following in the footsteps of other recent franchise listings). 'Rising Stars' are categorised as businesses that have not yet been operating for three years or which do not qualify by reason of turnover for the main Fast 500 list. The only franchise to be included in the main list was Pita Pit at number 30, with revenue growth of 263.86 percent.
KiwiYo’s concept is nothing new, with frozen yoghurt and the self-serve model having been around for many years, (KiwiYo CEO) Norman Markgraaff says.
What it has done differently is its in-store design using video screens, lighting and other effects to appeal to a younger market, combined with clever social media engagement. Online videos of staff rapping, Instagram pictures of celebrity customers such as former All Black Mils Muliaina, and sponsorship of the Mission Bay square on the Auckland Monopoly board are all part of the equation.
‘The nature of our stores is basically a bar for people who aren’t allowed to drink. It’s a social gathering spot,’ Markgraaff says.
Featured Listings
Goodwin Turner Commercial Lawyers
Goodwin Turner Commercial Lawyers aims to provide a modern, friendly, client-focused and efficient approach to your legal business requirements, with a...
CrestClean
Looking for a simple business with low risk and high profit margins - where you can enjoy a great lifestyle? A CrestClean franchise ticks all the boxes!...
Speed Queen Laundry Systems
Enjoy semi‑passive income with your own Speed Queen self‑serve laundromat. With our expert support you’ll be operating a profitable business in no time,...
Choices Flooring
Be part of a new retail opportunity in New Zealand with one of Australasia’s most innovative flooring brands. At Choices Flooring, you’re not just...
Westpac New Zealand
Westpac is New Zealand's most experienced bank in franchising and the only bank offering dedicated franchise specialist managers throughout the country....
