Restaurant Brands considers adding Mexican and Asian food as it eyes Australia for Carl's Jr.
posted on 25th November 2013
Restaurant Brands CEO Russell Creedy is considering taking the Carl's Jr. brand to Australia, and the brand's US owner has said it would 'look favourably' on the company taking up the Ausralian rights. Given the performance to date of Carl's Jr. in New Zealand, which Creedy suggests could become a $200m brand by 2020, Australian companies would also presumably be interested. It is not known whether Restaurant Brands has first option on the Australian rights.
The company is also considering two other new brands - one Mexican and the other Asian fusion.
Yum Brands, which owns KFC and Pizza Hutt, also has the Taco Bell fast food-brand, which Restaurant Brands recently mooted bringing here.
Creedy said Taco Bell was still under consideration but it was more likely it would opt for a healthy Baja-style brand. Mexican fast-food brands in the US that are expanding offshore include Baja Fresh, California Tortilla and Chipotle Mexican Grill, with the latter also recently opening stores for its new Asian fusion brand, the ShopHouse concept.
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