BurgerFuel's $30m pay day
posted on 20th January 2014
The Herald has a profile piece today on Josef Roberts, one of the people behind the growth of BurgerFuel, which announced a major deal last week. We'll have more on Franchise Brands, the company's new US partner, in our next issue.
Roberts met DeLuca at a conference early last year and the deal (Franchise Brands Ltd will buy 10 per cent of BurgerFuel with an option to buy 50 per cent in the next eight years, and provide expertise) arose from that meeting. The Americans, says Roberts, see an opportunity.
'Although the US is the home of the hamburger, we think ... the gourmet burger market is only just beginning there. The timing seems right.'
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