Cookie Time tackles Japanese market

The New Zealand company exports frozen dough to Japan, which is baked into cookies in Tokyo. The store also sells coffee, icecream and Cookie Muncher merchandise, such as earmuffs, iPhone covers, gift boxes and clothing.

Cookie Time general manager Lincoln Booth said the Cookie Time brand - particularly the Cookie Muncher cartoon character - had struck a chord with Japanese consumers and the Harajuku outlet had traded strongly since its soft launch in December and was already outperforming the Queenstown store.