Hell Pizza's home delivery fireworks spark Guy Fawkes controversy
posted on 22nd October 2014
An announcement by Hell Pizza that it is to sell fireworks over the Guy Fawkes period is attracting a lot of attention. The initiative, which Hell director Stu McMullin admits is driven by revenue, will see Hell franchisees storing, selling and home-delivery fireworks packages along with their more usual products. The company says all staff have had to undergo extensive safety training for the four-day sales period.
Comments on the Stuff website include: 'CANT WAIT!! Will totally be ordering pizza and fireworks!!! sc**w you warehouse!!' and 'This is a pretty clever idea by the company with the fireworks window being as small as it is. Having worked there in the past, I highly doubt the level of 'training' they are claiming but it's still another marketing slam dunk for the Hell boys.'
Hell has reportedy ordered 35,000 kilograms of fireworks for the promotion.
The fireworks sales period runs from November 2 to 5, and McMullin said Hell stores would extend their opening hours until midnight on those days.
Asked if that meant staff might get intoxicated people wanting fireworks delivered, McMullin said all staff have been trained to handle those situations.
"We'll be very careful," he said.
"You can't sell to under-18s, you can't sell to intoxicated people or people under the influence of drugs."
The main motivation for dipping into the fireworks market was revenue.
"There are good sales in fireworks," McMullin said.
"Just look at The Warehouse, they sell a hell of a lot of fireworks over Guy Fawkes."
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