Food experts fooled by their own perceptions as McDonald's food gets top comments

The pair visited the annual food convention in Houten in The Netherlands, where they asked unwitting gastronomic experts to taste samples of McDonald’s food and offer their opinions on this “new, organic alternative to fast food”.

“Delicious”, “fresh”, “tasty” and ”firm” are just some of the adjectives used by the food critics in a video posted on YouTube.

“It’s nice and firm, it has a good bite,” says one.

Another adds: “It rolls around the tongue nicely; if it were wine I’d say it’s fine.”

The foodies were then cajoled into making a direct comparison with McDonald's.  Asked how the “organic” fare shapes up in comparison to the fast food giant, one individual says: “It’s definitely a lot tastier than McDonald's, you can just tell this is a lot more pure.”

And another replies: “It tastes a lot better, and the fact that it’s organic is definitely a good thing. It’s just better for you. The taste is a lot richer.”