Mexicali Fresh buys Burger Wisconsin
posted on 3rd March 2015
Mariposa Restaurant Holdings (MRH), the company behind the fast-growing Mexicali Fresh franchise, has bought burger chain Burger Wisconsin for an undisclosed sum. This gives MRH a foothold in the gourmet burger market, a leading part of the growing 'fast casual dining' segment in which Mexicali Fresh also operates. Owning two complementary brands offers obvious advantages of scale as well as greater site selection opportunities.
MRH is a well-funded operation which includes investment from iHug founder Tim Wood.
MRH general manager Nathan Bonney said the company's "tried and tested" franchise support and management team could be rolled out to other brands.
There is a real opportunity here to drive and support growth for both brands.'
The locally owned and operated Burger Wisconsin pioneered gourmet burgers in New Zealand, with combinations such as avocado and bacon and camembert and cranberry.
It now has 22 stores throughout the country, all of which are run by local franchisees.
Mexicali Fresh was founded by John and Cindy Buell, who moved to New Zealand in 2005 after running Mexican restaurants in the United States. It has 11 stores in the Auckland region (soon to be 12).
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