Burger King to stop kids' toys and TV ads
posted on 16th April 2015
Burger King is to stop including toys with kids' meals and end child-focussed TV advertising as it seeks to claim the moral high ground over rival McDonald's. Last year, Burger King added energy content to its menu boards, and it has already reached agreement with the Unite Union over zero-hours contracts.
'We decided some time ago to re-evaluate how we present our kids meals, and as part of our ongoing commitment to the Advertising Standards Authority Children's Code for Advertising Food, the decision was made to drop toys altogether.'
The chain will stop selling toys at all 82 of its outlets nationwide.
Hunter said the move was Burger King's second major initiative to help customers make healthier choices. Last year, it became the first major burger chain in New Zealand to display the energy content of menu items on menu boards.
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