Kiwifruit make McDonald's Mexico's meals happy
posted on 8th June 2015
8 June 2015 - McDonald's has added kiwifruit to its Happy Meal menu in Mexico. The partnership between New Zealand's Zespri and the restaurant chain that is regularly targetted by healthy eating campaigners aims to sell more than one million kiwifruit this month.
Tens of thousands of Happy Meals were sold across Mexico every day and nearly one billion pieces of Zespri SunGold would be sold around the world this season, she said.
"Mexico is a sophisticated fruit market and consumers have responded really positively to the sweet tropical taste of Zespri SunGold Kiwifruit.
"Mexico is a relatively undeveloped market for Zespri - we're forecasting sales volumes of around 750,000 trays in Mexico this season, up 50 per cent from last season.
"This marketing partnership is a great step toward establishing both our brand and gold kiwifruit, which is largely unknown in this region, to families across Mexico.
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