Pizza Hut launches movie projector box

posted on 12th June 2015

An advertising stunt designed for Pizza Hut by Ogilvy Hong Kong has created a box even weirder than Hell Pizza's coffin cut-outs. This one includes a lens that allows the customer to project the image from their smartphone on to any nearby wall. It's a clever riff on the traditional combination of movies and pizza. Watch a demonstration here. For now, the box is only available in Hong Kong

The Verge website reports:

'There are four different boxes, each of which comes with a separate movie download via a QR code. They're called Slice Night (for horror fans), Anchovy Armageddon (for science-fiction), Hot & Ready (for romance), and Fully Loaded (for an action flick). The box itself is fittingly called the "Blockbuster Box."

Of course, you'll need a very dark room to be able to make out anything from the "projector," and even then, the quality will still be pretty piss-poor. That's not to mention the fact that you'll probably get your phone all greasy by sticking it in that pizza box, and that you'll have to try to make out whatever muffled audio makes it through the walls of the pizza box. We're not letting that stop us from trying it out though — we just need to find a way to get to Hong Kong first.'

Read more at http://www.theverge.com/201...

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