NZ ad agency proposes to fuse Big Mac and Whopper to mark Peace Day
posted on 27th August 2015
27 August 2015 - Ad agency Y&R NZ is behind a viral marketing stunt which proposes setting up a joint 'McWhopper' restaurant in America to mark Peace Day on 21 September. The campaign, kicked off with two full page letters in The New York Times and the Chicago Tribune, drew what has been called a 'lacklustre' response from McDonald's and considerable criticism via social media.. The McWhopper campaign is being launched around the world, with the New Zealand version breaking today and tomorrow.
Y&R NZ chief executive and chief creative Josh Moore says the campaign is the result of “perseverance, late nights and an 18-month collaboration” with the global Burger King marketing team.
“When we first tabled this idea with Burger King we knew it was a long shot – asking a global icon to take their hero product and blend it with that of their biggest competitor.
“But we’ve been totally overwhelmed by the enthusiasm and appetite for big thinking and bold ideas at all levels of Burger King. I only hope McDonald’s jump on board and make this a monumental event in the name of Peace Day. Let’s end the beef, with beef.”
A dedicated website has also been set up for the ‘McWhopper.’
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