Wendy's plan to sell alcohol provokes outcry
posted on 29th October 2015
An application for a liquor licence by a Wendy's outlet in Hornby. Christchurch, has been opposed by local community leaders. While Wendy's is believed to be the first fast food outlet in New Zealand to make the move, it is common in some countries. Wendy's chief executive, Danielle Lendich, has suggested it is a way for the company to 'up its game' and pointed out that other family and quick service restaurant franchises such as Denny's, Lone Star, Mexicali Fresh and Columbus commonly have liquor licences.
Wendy's is operated in New Zealand by the Lendich family, which holds the master licence and owns all the stores itself. It is not sub-franchised. At its 25th anniversary celebrations, Danielle Lendich described the company as a family-owned business with old-fashioned values.
Wendy's Hornby opened in November 2013 and achieved world record sales for the chain in its first seven days, serving more than 10,000 customers in its first week..
People would only be able to buy alcohol with food and managers would go through training programmes, Lendich said.
'It is Wendy's view that responsible consumption of alcohol in a family restaurant setting is a positive outcome and we have every confidence that we will sell alcohol safely and responsibly,' Lendich said.
'Our principal business will remain the provision of meals to the public and we have no intention of becoming a bar or hangout where people sit all night and drink beer.'
Christchurch West Information Hub co-ordinator Kirstin Dingwall-Okoye hoped to muster 'as many objections as possible.'
'This concerns me because Wendy's is a traditional burger restaurant, usually aimed at being family friendly,' she said.
'It is often packed with school-age children after school and in the holidays. It is also often staffed by kids as an after school/holiday job. It also concerns me that this may set a precedent for family 'burger' style restaurants, not just in Hornby, but in other centres around Christchurch and New Zealand. I believe it is imperative that a strong community lead (sic) objection is raised against this.'
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