KFC swaps Pepsi for Coke

posted on 6th November 2015

KFC in New Zealand is to start selling Coca-Cola rather than Pepsi. The change, which will affect all 91 KFC stores in New Zealand, marks a significant victory for the Coke brand and will give it significant extra volume, although presumably at low margins given the buying power of KFC's master licensee here, Restaurant Brands. Internationally, KFC used to be owned by PepsiCo until 1997, when it spun off Taco Bell, Pizza Hut and KFC into the company that was to become Yum! Brands.

Restaurant chain KFC will soon no longer be selling Pepsi soft drinks, with Coca-Cola taking over as its official drinks supplier.

Restaurant Brands New Zealand, the country's largest fast food operator, confirmed the exclusive deal with Coca-Cola will begin in mid-January next year.

The change in beverage supplier is part of KFC's transformation programme that started last year, and includes changes in marketing and longer opening hours. Coca-Cola will soon also be taking over at Restaurant Brands' Pizza Hut stores.

Read more at http://www.nzherald.co.nz/b...

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