KFC trials menu suggestions based on facial recognition software
posted on 2nd January 2017
2 January 2017 - Diners at a Chinese KFC concept store can use facial recognition technology to choose meals for them based on their mood and age. KFC collaborated with Chinese search engine Baidu to launch the system.
Baidu stated that the principle behind the system was based on setting certain set meals, food and beverage choices to a specific age range, as reported in People's Daily Online.
For instance, the AR-operated machine will recommend a lunch combo of zinger burger, boneless mini fillets and coke to a 20-year-old male customer; and a breakfast of porridge and soya milk to a 50-year-old female customer.
The food suggestion leaves some customers to question: 'What if a 50-year-old wants to have fried chicken?'
'Why is the computer not recommending healthier choices to younger people?' One Chinese web user wondered.
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