Virtual drive-through on the cards

Mr Marks said the three drivers of growth would be the chain’s focus on food quality — it has committed to using 100 per cent sow stall-free pork, free-range chicken and grass-fed beef — drive-through and mobile ordering.

More than 20 per cent of GyG’s orders now come through its app, and Mr Marks said he hoped one day that would be 100 per cent. “Eventually we will have counterless stores,” he said.

“I want people to walk into GyG and it’s like an Apple Store, our salespeople are on their phones, everybody’s ordering on the app.”

GyG has been working with the Google’s Zoo team, described as a “creative think tank for brands and agencies”, to bring that vision to life.