Carl's Jr. advert banned again
posted on 3rd May 2013
The ASA has ruled that an advert for Carl's Jr. which has already been banned from TV screens is also inapropriate for online use. The US-made advert was placed by Restaurant Brands, which is one of two master licensees for Carl's Jr, in New Zealand. The other licensees are Samoan businessman Barry Forsgren and his brother-in-law Michael Jones, best known to rugby fans as 'The Iceman' and known for his strong Christian beliefs. Carl's Jr. has used Paris Hilton and Kim Kardashian in its US campaigns.
Despite both Restaurant Brands, the licence holder for Carl's Jr, and MediaWorks arguing the advertisement was placed ahead of programmes targeted at the 18-49 age group, the board ruled it breached several advertising principles.
"After viewing the advertisement, the majority of the complaints board noted a number of closeup shots of the skimpily clad women were shown. In particular, a closeup showed rivulets of perspiration on one of the women's stomach while another showed a woman wiping sauce from her breast area."
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