Columbus franchisee uses UFB to boost business

posted on 15th July 2013

Columbus Coffee franchisee Danny Wrigley says that offering free Ultra Fast Broadband in his Albany cafe has helped him build his business and keep customers coming even when the weather is good.

Danny reckons he has between 25 and 40 customers like Stephen using his café as a temporary office on a regular basis. They might be business people based in South Auckland, but with customers on the North Shore and so needing a work base one day a week. Or they might work from home but not want to have to meet clients among the washing-up chaos and the kids. 

“It’s given us a good source of steady revenue. These are people you‘d expect to see at least once a week. They probably have one coffee per person per meeting and if there are two or three tables doing that, that’s 10-15 drinks and the occasional muffin or even lunch.”

Read more at http://www.nbr.co.nz/articl...

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