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Who Are Our Readers?

by Franchise New Zealand Magazine & Website, last updated on 27th April 2010

Highlights from our 2009 Reader Survey

Are you intending to buy your own business? 86% of all respondents said YES
What level of investment are you planning to make?
$0 - $25,000 18%
$25,000 - $50,000 25%
$50,000 - $75,000 15%
$75,000 -$100,000 9%
$100,000 - $200,000 21%
Over $200,000 13%
How would you rate the information provided by Franchise New Zealand?
Poor 0%
Adequate 9%
Good 46%
Excellent 46%
How many people read your copy of Franchise New Zealand magazine? An average of 3.69 readers per copy
How long do you keep each copy of the magazine?
A week 0%
Several weeks 18%
Several months 42%
Permanently 40%
Have you referred to the Directory of Franchising in the magazine?
Yes 80%
No 20%
Percentage of magazine readers who have also visited Franchise New Zealand online at www.franchise.co.nz 49%
Is it easy to find what you are looking for on the website?
Yes 89%
No 11%
Have you referred to the Directory of Franchising on the website
Yes 66%
No 34%
Percentage of website visitors who will visit site again 96%

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