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BurgerFuel opens first store in Iraq

by Media Release, last updated on 26th January 2012

BurgerFuel Worldwide has opened its first store for 2012 – in Iraq. The new store has opened in Sulaymaniyah in Northern Iraq, the Kurdish-speaking area known as Iraqi Kurdistan. Northern Iraq itself has a population of over five million people.

Taking NZ burgers to the world: the glitzy interior of the BurgerFuel in Sulaymaniyah, Northern IraqChris Mason, BurgerFuel CEO of International Markets, says, ‘This store has opened very quickly since signing the Master Licence Agreement with the Iraqi consortium that also own Pepsi Iraq. Getting new territories up and running fast is a major focus for BurgerFuel this year and we have already nailed our first target of getting Iraq open in January.’

The New Zealand company exports 100% pure New Zealand grass fed beef to all its Middle Eastern stores and is becoming a recognised brand in the MENA (Middle East North Africa) region (see our December 2010 story on Kiwis Going Global). Existing sites in the region include the famous Dubai Mall, Jumeirah Beach Residence and Mirdif City Centre in the UAE, as well as high profile malls in Dharan, Khobar and Dammam in Saudi Arabia.  BurgerFuel will also open in Egypt later this year.

Josef Roberts, BurgerFuel CEO, notes that ‘We are heading into a very busy year in terms of the company’s development. The opening of our first store in Iraq is a big credit to the BurgerFuel international division. Our focus for 2012 is on opening international territories and expanding the already substantial New Zealand system.”

BurgerFuel Worldwide (BFW) reported an operating profit of $224,554 for the six months to 30 September 2011. The company is publicly listed on the NZ Stock Exchange as a NZAX company and is a Grand Finalist in the 2012 NZ International Business Awards. The company has been profiled in two specialist Ministry of Science and Innovation categories for Best Commercialisation of Intellectual Property and Most Innovative Business Model in International Business.

 
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