advice | business profiles
Ecomist seeks new franchisees for both home and commercial markets
From humble beginnings in a Nelson back-yard in 1992, Ecomist has grown to become a multi-million dollar export business. The company was born out of the invention of an automatic aerosol dispenser to control insects with natural pyrethrins, which are safe for humans. Using the same technology, it then developed a separate line of odour neutralisers which today features a range of over 50 high quality French fragrances. ‘The combination has put us in a league of our own and made Ecomist a familiar name in commercial premises, hotels and hospices, as well as homes,’ says brand and franchise manager Nicholas Schnell.
‘Today we have distributors in Australia, South Africa, Korea and the Philippines, as well as nearly 20 franchisees in New Zealand. Some existing franchisees here have been in the network a long time and are reaching retirement age, so we now have established opportunities available in areas throughout the country.’
Ecomist franchisees serve both the commercial and residential markets. ‘The commercial service includes installation and monthly maintenance of dispensers for odour, fragrance and insect control in business premises. The residential market focuses more on repeat sales of refill cans. It’s about generating ongoing income from repeat business so we are looking for pro-active people with entrepreneurial flair who can offer the kind of exceptional service that renders the opposition irrelevant.’
Ecomist is a flexible franchise and the investment level reflects the variety of opportunities on offer. ‘Many people run the business from home,’ says Nicholas, ‘but some have opened retail centres. The franchise involves everything you would expect in a small business: planning, cold calling, telesales, marketing, order-taking, packaging and posting and, for the bigger franchises, managing staff.
‘There’s sales support from a dedicated website and 0800 number, and all new franchisees receive training covering the technical side, sales & marketing and business management. They are also encouraged to spend time with an experienced franchisee in their own territory to help them get off to the best possible start. Our simple philosophy is: if you do well, we do well.’
Ecomist territories begin at around $50,000 +gst, and the company is looking for people with business experience plus sound financial awareness. ‘You will make your money by selling products to your existing customer base and constantly looking for new customers. For this reason, the business especially suits couples with complementary skills. A proven track record in sales and/or passion for selling is necessary, as it is important to have the ability to identify sales opportunities and take full advantage of them.
‘We are a fully home grown, Kiwi-invented-and-run company and we offer an opportunity like no other – flexible hours, good growth potential and minimal interference,’ Nicholas promises. ‘Call me now to see if an Ecomist franchise might suit you.’
This advertorial is taken from Franchise New Zealand magazine Volume 22 Issue 3
Contact details for Ecomist
For more information and advice on buying a franchise get your FREE copy of Franchise New Zealand magazine.
We welcome links from other websites to this article. Please note that this article is copyright © Franchise NZ Marketing Limited, Franchise New Zealand magazine and Franchise New Zealand On Line. While it may be downloaded for personal use, no part may be reproduced on any other website, in electronic or printed form or in any other form whatsoever.
This material is copyright © Franchise NZ Marketing Limited, Franchise New Zealand ™ magazine and Franchise New Zealand On Line . While it may be downloaded for personal use, no part may be reproduced in any form whatsoever without the specific written permission of the publisher.