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NEW YORK DELI
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New York Deli is taking its popular and profitable sandwich franchise nationwide
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New York Deli plan to take the brand nationwide
Fast casual is the fastest-growing segment in the hospitality sector
Huge, New York style sandwiches and hearty bagels. High quality natural ingredients. Affordable meals made-to-order in less than five minutes. And a style and attention to detail that makes customers feel relaxed and comfortable while noticing something new every visit. Welcome to New York Deli, a new entrant in the fast-casual restaurant market.
Actually, New York Deli isn’t so new. The company was founded in Christchurch back in 2003 and rapidly became a firm favourite in the city with queues stretching out the doors. A second outlet followed, but then the earthquakes happened. Now, however, New York Deli is back on the expansion trail, better than ever and with vastly-experienced new owners who plan to take the brand nationwide.
Mike Parkinson and Jack Meertens are well-known in the hospitality industry, having worked with Burger King for 15 years as they opened 75 stores across New Zealand. They also helped introduce Carl’s Jr. to the country. New York Deli benefits from their experience, combining a carefully-developed menu with strong background systems to ensure a consistent experience for customers and a healthy return on investment for franchisees.
‘Fast casual is the fastest-growing segment in the hospitality sector right now, but you have to get it right,’ says Mike. ‘We’ve put a lot of effort into creating a welcoming New York theme in everything from our décor to a music playlist featuring Frank Sinatra and Dean Martin.
Our Hero sandwiches (it’s a New York term, apparently you have to be a hero to finish one) have names like Brooklyn Short Rib and Midtown BLT and are outstanding value, with raving fans from students to tourists, workers to families. In addition, each store is licensed, so they attract a wide variety of clientele throughout all day-parts from breakfast to dinner.’
With the new concept fully-proven, supply chains established and successful franchisees already in place, New York Deli is ready to go national and has identified suitable sites in all the key centres: Auckland, Hamilton, Wellington, Christchurch, Queenstown and Dunedin.
Investment levels start from $350,000 and include full training, fit-out with the award-winning store design and all the systems and processes required to run a busy and successful store with a real point of difference.
‘Previous food experience is preferred but it’s not essential,’ says Kevin Peterson of Franchise1 Consulting, who is managing applications for the group. Kevin has a strong franchising background himself, having previously managed one of New Zealand’s best-known retail brands.
‘What you do need is the ability to learn, excellent English language skills and the sort of personality to lead a team and create the right energy in your store. You also need great customer service skills and the willingness to work hard to put New York Deli on the map in your own home town.
‘If you can do all that and want to join an exciting new chain at the beginning of its journey around New Zealand, I want to hear from you. We also welcome interest from those who want to open multiple outlets in their area. Call me now to find out more.’
This advertorial is taken from Franchise New Zealand magazine Year 25 Issue 4
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This material is copyright © Franchise NZ Marketing Limited, Franchise New Zealand ™ magazine and Franchise New Zealand On Line . While it may be downloaded for personal use, no part may be reproduced in any form whatsoever without the specific written permission of the publisher.