< Managing A Franchise System : Ongoing Development
MIXED FORTUNES for franchises overseas
by Simon Lord, last updated on 23rd June 2010
New Zealand franchises which have expanded overseas are meeting with mixed fortunes – and the same applies to overseas franchises operating here.
Crest Commercial Cleaning, which expanded into Mumbai last year, has been hailed as an example by Rupert Holborow, New Zealand’s High Commissioner to India. However, Burger Fuel Worldwide has been facing challenges in its overseas expansion and has reported that its loss of $552,983 in the year to March 31 is due to the cost of establishing the Burger Fuel concept in the Middle East. While sales in New Zealand and Australia are up, Saudi Arabia and Dubai are proving harder nuts to crack.
There are contrasting fortunes for big brands coming in the other direction, too. Restaurant Brands, which owns the master licences for KFC, Starbucks and Pizza Hut, should be profiting from the recession-driven boost for fast food that has seen companies such as McDonald’s and Subway jumping for joy. KFC does seem to be performing better (on the back of store revamps) but both Pizza Hut and Starbucks are down on year-on-year sales in the quarter ended 24 May. There has been no further news on the planned sub-franchising of Pizza Hut stores, and earlier reports that Starbucks was for sale have been denied.
Meanwhile, some Australian franchises including Bakers Delight, Dymocks and RFG (bb’s café, Brumby’s Bakeries and Donut King) have rationalised operations, closing their offices here and managing New Zealand operations and support staff direct from Australia. Krispy Kreme doughnuts, a cult brand among America’s sweet-toothed, reportedly has no current timeline or entry plan for New Zealand despite a recent visit by Australian director Michael Sherlock. Other doughnut franchises have struggled here in the past.
Read more about the issues facing franchises exporting their systems across borders.
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